Positioning: The Battle for Your Mind, 20th Anniversary Edition

Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.... David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals including tens of thousands of Ries and Trout groupies, worldwide the work that forever changed the way marketing ...