
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization?s sales function. The book includes many useful tools and guidelines and is enhanced with nume ...
DETAILS
Sales Excellence
Systematic Sales Management
Homburg, Christian, Schäfer, Heiko, Schneider, Janna
Kartoniert, xx, 316 S.
XX, 316 p.
Sprache: Englisch
235 mm
ISBN-13: 978-3-642-43375-7
Titelnr.: 48934711
Gewicht: 516 g
Springer, Berlin (2014)
Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
buchhandel-buch@springer.com